Our Corporate Finance team advises Mobeus Equity Partners on their investment in G=mc2

Led by Brad McAvoy, Corporate Finance Partner, and Michael Atkinson, Business Tax Director, our Corporate Finance team provided financial and tax due diligence services to Mobeus Equity Partners (“Mobeus”) on their investment in G=mc2.

Mobeus is a leading UK-based private equity firm specialising in lower mid-market investments. The firm partners with ambitious management teams to support long term value creation through strategic guidance, operational expertise and targeted investment to accelerate growth.

Founded as a brand strategy and insights consultancy, G=mc2 partners with global brands to drive growth through a deep understanding of consumer behaviour. Leveraging its proprietary AI platform, Visible, the company enables brands to capture real-time consumer sentiment and uncover actionable opportunities to shape and strengthen their brands.

Mobeus’ investment will support G=mc2’s next phase of growth, including further investment in its technology platform, expansion of delivery capabilities and continued international growth to service its global client base.

Freddie Bacon, Investment Director at Mobeus, commented: “G=mc2’s forward-thinking approach combines experienced strategic advice with powerful data analytics that allows brand owners to address their most important growth challenges. The calibre of people we have met throughout the business and the sophistication of their proprietary AI platform truly sets them apart, providing clients with exceptional clarity and insight. We are excited to work closely with Steve and the wider team as they pursue the next phase of expansion in the UK and internationally.”

Brad McAvoy, Partner at James Cowper Kreston Corporate Finance, commented: “It was a pleasure to support Mobeus on its investment in G=mc2. The company brings together a strong strategic vision, smart technology and clear momentum for growth. We are proud to have advised on this transaction and to have supported Mobeus in completing this investment.”